Creative Direction:
MOVI CLUB
Creative direction for Piaggio Liberty campaign. A video campaign designed to capture the everyday lives of a new generation riding the iconic city scooter. With a street-driven aesthetic and a focus on authentic, spontaneous moments, the narrative follows a day in the life of young riders — from university halls to hangouts with friends — celebrating freedom, connection, and urban movement.
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Production:
Controcampo Produzioni
DOP:
Francesco Rosiglioni
Director:
Alessandro Ogliani
Colorist:
Leonardo Masoero
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