“The Naked Bike”. Art direction for Aprilia Racing MotoGp launch campaign season 2024. Following the 2023 campaign, we continued building Aprilia Racing’s narrative universe by drawing inspiration from the cult film series The Naked Gun. Set once again inside the team’s headquarters, the video blends absurd humor, visual gags, and racing adrenaline — offering an unexpected take on MotoGP communication with cinematic flair.
2024
CampaignNoale, IT
Aprilia Racing 24MOTO GP LAUNCH 2024
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Creative Direction:

MOVI Club

Production:

Controcampo Produzioni

DOP:

Gianluca Oliva

Director:

Yuri Dellacasa

Stylist:

Francesca Gennari

Colorist:

Alberto Bandini

1 Electrician:

Hanoi De la Paz

1AC:

Jonas Ongaro

2 Electrician:

Barbisio
Barbisio
Golden Goose STAR
Golden Goose STAR

Marco del Fabbro

2AC:

Sara Ziosi

3D Artist:

Emiliano Neroni

AD:

Gabriel Reyes

Assistant Producer:

Liala Casagrande

Assitant Producer:

Luana Zanella

Gaffer:

Giovanni Sacchi

Grip:

Fabio Francini

Grip:

Marco Alzetta

Producer:

Elisa Bertola

Set Designer:

Emila Bonsembiante

Set Designer:

Anna Sedino

Supervisor:

Danilo Vivan

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