Creative Direction:
MOVI Club
Rebranding for SOFABLE by Mantellassi. We reimagined the visual identity of this young Italian interior design brand, positioning it to compete on a larger stage. The new branding balances comfort and design, communicating the softness and coziness of Sofable’s sofas and seating through a fresh, design-conscious aesthetic tailored to a new generation. Flexible, refined and rooted in the value of Italian craftsmanship.
What we did:
• Brand identity strategy
• Logo design & look and feel
• Brand guidelines
• Corporate catalogs & assets
• TOV strategy
What we did:
• Brand identity strategy
• Logo design & look and feel
• Brand guidelines
• Corporate catalogs & assets
• TOV strategy
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Graphic Design:
Chiara Bergese
Graphic Design:
Laura Ziglioli
Art director:
Samuele Buffa
Copywriter:
Andrea Ferrario
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