THE MOVI CLUB

Creative direction for the GG Star campaign, announcing the brand’s new Sport Ambassadors: tennis stars Jasmine Paolini and Zizou Bergs, together with padel champions Arturo Coello, Martita Ortega, and Juan Lebrón. Inspired by Golden Goose’s signature ’90s aesthetic, the campaign features striking posters that merge vintage sports nostalgia with contemporary style, reinforcing the brand’s authentic connection to the world of sports.

2024

CampaignForte dei Marmi, IT / Madrid, ES / Indian Wells, USA

Golden Goose STARStories of sport

Creative Direction:

MOVI Club

Production:

Reframe Studio

DOP:

Filippo Attanasio

Director:

Francesco Quadrelli

Editor: