Event concept, graphic identity, and spatial design for Autry during Paris Fashion Week SS24. Set in the heart of Le Marais, the launch event brought a slice of 1960s California to Paris through a drive-in experience celebrating Autry’s laid-back Americana spirit. An open-air cinema, classic cars, and diner-inspired details reimagined mid-century nostalgia in a fashion-forward context. We developed the full visual identity of the event, including signage, packaging, food branding, and custom merchandise.